Consumer — FMCG & FMCD
ASTC’s work in consumer goods spans fast-moving consumer goods (FMCG) and fast-moving consumer durables (FMCD), including one of our best-known engagements: helping Pidilite set up its category leadership team between 2015 and 2020, placing five category heads over that period as a coordinated leadership hiring programme rather than five separate searches.
Typical mandates in this sector are category heads, marketing leadership, sales heads and general managers who understand both brand-building and the realities of a highly competitive, distribution-driven category. We assess candidates on commercial judgment — pricing, promotion, channel economics — alongside the brand instincts that keep a category relevant to changing consumer preference.
Consumer businesses often need leadership hiring run as a programme: several related roles, calibrated together, rather than filled one at a time with no reference point between them.
Tell us the role. We'll tell you honestly whether we're the right firm for it.
A first conversation takes about 30 minutes and costs nothing. You'll leave with a view of the market for that role the talent pools, a realistic compensation band, and how long the search should take whether or not you appoint us.
- 01
You send the role
The title, the reporting line and why the seat is open. Two paragraphs is enough to start.
- 02
We come back within a day
With a first read on the market: who exists, what they cost, how long it should take.
- 03
You decide
No proposal deck, no pursuit calls. If we're not the right firm for this one, we'll say so.